Even if your internal print systems are top-notch, it’s likely you’re still outsourcing the printing of large signs and displays. No wonder, because wide-format printing is a bit of a black box— big machines, strange setups, complicated inks, right? Not anymore. Today’s wide-format printers aren’t much more difficult to use than your desktop printer, and they produce stunning results comparable to print-shop outputs. Now that technology has opened the door, when is it time to bring wide-format printing in-house? Here are a few signs.
The print shop is becoming your second office. It’s great to get to know other local businesses, but if you’re constantly making trips to sign off on poster proofs or pick up banners, consider the in-house option. You won’t waste any more time running back and forth or trying to explain exactly what you need. What’s more, you’ll never have to wait because another customer is ahead of you in line—when wide-format is in-house, you get to decide the printing priorities.
Your print budget is out of control. If you’re frequently paying for wide-format printing at a print shop, you can reduce costs by doing your wide-format printing yourself. You’ll pay for exactly the materials you use, and you won’t have to worry about minimum runs or high setup fees for a one-off print. Banners, posters, and other wide-format displays are important for grabbing customer attention, so equip yourself with the tools you need to create them regularly at a lower cost.
You want complete quality and creative control. When you bring wide-format printing in-house, you take back your printing power. Today’s wide-format printers provide excellent quality, with stunning color images and crisp text. They also provide astounding flexibility. You can print posters, banners, and signage, of course, but you’ll also have the freedom to create store-front displays, vehicle wraps, floor stickers—the sky’s the limit.
Bringing wide-format printing in-house doesn’t have to be intimidating—instead, it’s empowering. If you need time savings, lower costs, and better control, in-house wide-format may be right for you. Call Affordable Business Systems to learn about wide-format solutions that can take your printing to the next level.